:: Spinspeak Letter ::

Exposing Deliberate Pollution of the English Language: Spinspeak Rots the Mind.










“Bury forever what some Neanderthals call the language of reality. We know that breeds nothing but envy and hate and fear and conflict. Bring home the language of happiness. We know that brings all of us together in a great multi-cultural bouillabaisse...”

  • --Spinmeister-in-Chief Marvin Runnymede, Ultimate Severance
  • “Too bad about his terrible accident. Always hard on da family.”

  • --Mobster Joey “the Boy” Lasagna, Ultimate Severance

  • Some Latest Spinspeak Mintings for the Spinspeak II Supplement:

    earmarks=innocent-sounding congressional cosmeticspeak for vaguely related pork inserted into legislation on behalf of a legislator’s constituencies and/or “contributing” special interests.

    buzz marketing=adspeak for word of mouth promotion via paid talkers

    miscount=universal fuzzball for excusing deliberately slanted numerical reports as a simple mistake

    hedonic adaptation=psychobabble for rapid deterioration of happiness and return to general dissatisfaction after something good occurs in your life such as a raise in pay, a promotion or demise of a rich aunt.














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    :: Wednesday, September 29, 2004 ::

    When in Trouble There's Nothing Like a Team

    Clintonista Spindoc James Carville says Senator Kerry is going to be OK: He now has a team “of really good people” working on his campaign and prepping him for presidential debates.

    “Team,” of course, is corporatespeak for everything will be okey dokey from now on because we have turned over the problem (disaster, opportunity, no-win challenge) to a gaggle of diverse minds who then practice group think. "Team" became popular spin after "task force" caused too many subversive smiles.

    In a timely article, Jared Sandberg reports in the Wall Street Journal Online on the value of teams (“Some Ideas Are So Bad That Only Team Efforts Can Account for Them”). He tells the hortatory story of the Air Force “process improvement team” (PTT) that spent a month devising a better way to handle incoming mail. When the PTT finished its work, one of the Air Force’s largest bases had increased from eight to 19 the steps needed to deliver a letter to its proper recipient after it arrived on the base.

    Obviously, appointing a PTT is superior to a simple team.


    :: James Baar 9/29/2004 10:40:00 AM [+] ::
    ...

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