:: Spinspeak Letter ::

Exposing Deliberate Pollution of the English Language: Spinspeak Rots the Mind.










“Bury forever what some Neanderthals call the language of reality. We know that breeds nothing but envy and hate and fear and conflict. Bring home the language of happiness. We know that brings all of us together in a great multi-cultural bouillabaisse...”

  • --Spinmeister-in-Chief Marvin Runnymede, Ultimate Severance
  • “Too bad about his terrible accident. Always hard on da family.”

  • --Mobster Joey “the Boy” Lasagna, Ultimate Severance

  • Some Latest Spinspeak Mintings for the Spinspeak II Supplement:

    earmarks=innocent-sounding congressional cosmeticspeak for vaguely related pork inserted into legislation on behalf of a legislator’s constituencies and/or “contributing” special interests.

    buzz marketing=adspeak for word of mouth promotion via paid talkers

    miscount=universal fuzzball for excusing deliberately slanted numerical reports as a simple mistake

    hedonic adaptation=psychobabble for rapid deterioration of happiness and return to general dissatisfaction after something good occurs in your life such as a raise in pay, a promotion or demise of a rich aunt.














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    :: Friday, April 23, 2004 ::

    Herospeak: Nostalgia Spin for the Presidential Campaign


    AP and WSJ.com Opinion Journal reporting on a visit by Sen. John Kerry (MA), Democratic presidential candidate-in-waiting, during a visit to St. Bernard, LA:

    Standing at the bow of a 25-foot power craft called "Fishing Magician" inspecting coastal erosion in southern Louisiana reminded Kerry of his days as commander of a Navy "swift" boat 35 years ago.

    "I looked out at the shoreline and I commented that parts of it looked a lot like the rivers and coastline that I went through in Vietnam," the Massachusetts senator said.

    He told about 100 supporters sweltering in the heat on the banks of the Mississippi that he had spent a lot of time "in a habitat that looked a little like this" as a young Naval officer. He said the 50-foot gunboat he commanded was built "right here in Louisiana."


    The possibilities for nostalgic herospeak in the campaign are almost boundless. Some potential examples:

    On entering a particularly evil-smelling greasy-spoon in Los Angeles: "This really takes me back to the way we used to eat when I nobly served my country in the jungles of Viet Nam."

    Stopping by a noisome vagrant sitting in a cardboard box on a littered sidewalk in Chicago: "I remember when I was serving my country in Viet Nam seeing homeless Vietnamese like this after American Marines, I am told, drove them from their villages and cut off the ears of their children."

    Visiting prosperous farmers in Iowa: "This brings back memories to me of when I was courageously serving my country in Viet Nam where I earned many, many medals and we would see peace-loving farmers like you planting in the rice paddies before drug-crazed U.S. draftees strafed them from gun ships."

    Meeting with grade school students in Florida: "Seeing you floods me with sad memories of just after I was awarded my first medals in Viet Nam and we would pass out our last chocolate vanilla creams to Viet Namese kids your age looking for their sisters who, according to reports, had been raped by future NASCAR drivers."



    :: James Baar 4/23/2004 11:18:00 AM [+] ::
    ...

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