:: Spinspeak Letter ::

“Bury forever what some Neanderthals call the language of reality. We know that breeds nothing but envy and hate and fear and conflict. Bring home the language of happiness. We know that brings all of us together in a great multi-cultural bouillabaisse...”

“Too bad about his terrible accident. Always hard on da family.”

Some Latest Spinspeak Mintings for the Spinspeak II Supplement:

earmarks=innocent-sounding congressional cosmeticspeak for vaguely related pork inserted into legislation on behalf of a legislator’s constituencies and/or “contributing” special interests.

buzz marketing=adspeak for word of mouth promotion via paid talkers

miscount=universal fuzzball for excusing deliberately slanted numerical reports as a simple mistake

hedonic adaptation=psychobabble for rapid deterioration of happiness and return to general dissatisfaction after something good occurs in your life such as a raise in pay, a promotion or demise of a rich aunt.